Over recent years, the competition in the growing smart phone market has rocketed, leaving the noses of some cell phone manufacturers out of joint due to the success of rivals. One of the manufacturers to have suffered loss of profits due to rivals over recent years is HTC.Other smart phones such as those available from Samsung and, of course, the Apple iPhone series, have driven down sales and profits for HTC. Many thought that this would lead to HTC continuing to make premium and mid range phones but also manufacture budget phones to help bolster sales and profits.
HTC Chief Executive Peter Cho has now confirmed that the company has no interest in developing budget smart phones and there are no plans to make any moves towards the budget phone market. He said that the company did want to destroy its brand image by moving to the budget end of the market.
Although the company might struggle to compete against some of the smart phone giants such as Apple and Samsung, developing premiums and mid-range smart phones could help HTC to compete very effectively with other makes such as BlackBerry devices and Nokia phones.
